At Tipalti, my team delivered thousands of creative assets per year for a rapidly evolving B2B SaaS company. This included full-funnel and omni-channel efforts serving Brand, Growth, and Product Marketing, such as: campaigns (growth & awareness, display, paid & organic social), video, emails, eBooks, event booths & collataral, sell sheets & datasheets, lifecycle & customer marketing, thought leadership, and lots of web creative.

We envisioned, developed, and executed a phased evolution of our brand design system — in realtime — resulting in elevation & cohesion across thousands of assets (full funnel, omni-channel 360° across Digital, Print, Brand, Growth, Demand, ABM, Events)

We delivered thousands of Growth Marketing assets annually, using iterative collaboration & A/B testing, resulting in 39% higher ROAS, 28% increase in Branded Search, 15% more Leads, 71% more Opps

With video requests growing exponentially in volume & diversity, we developed a Tier approach: high touch, branded stories, social proof, thought leadership, resulting in dozens of videos per quarter: different styles & sizes, for different channels & funnel moments:

Our redesigned corporate website resulted in 19.4% more conversions, 8.8% more engagement, 11.8% more High Intent Captures (+2.8% rate), 4.1% more visitors — via brand tone & visual layout, typography, photos, graphics, lllustrations, video, data viz, diagrams.

Our “Illuminate” annual conference involved extensive planning, creative, and delivery of a microsite, 18 videos, and 500 digital and promotional assets to engage a large audience of prospects both in market and in base.

The 500 digital and promotional assets for “Illuminate” resulted in increased brand awareness, traffic, and strong opportunities for cross-sell & up-sell.

…and lots and lots of “Illuminate” swag:

Meanwhile, our newly launched redesigned corporate website was driving +19.4% conversions, +8.8% engagement, +11.8% High Intent Captures (+2.8% rate), across +4.1% visitors

The site offered hundreds of opportunites to elevate the Tipalti brand: through tone of voice, visual layout, typography, photos, graphics, lllustrations, video, data viz, diagrams, and beautifully simplified animations

With video requests growing exponentially in volume & diversity, we developed a Tier approach: high touch, branded stories, social proof, thought leadership, resulting in dozens of videos per quarter: different styles, sizes, channels, and funnel moments

Envisioned & managed a phased evolution of our brand design system, in realtime, resulting in elevation & cohesion across hundreds of assets (full funnel, omni-channel 360° across Digital, Print, Brand, Growth, Demand, ABM, Events)

The best events happen when prospects actually attend, so even quick organic social invites were elevated:

We designed & delivered 20-30 event packages per year to Field Marketing, including booth designs, roll-up banners, on-site print collateral, promotion at the venue, sponsored venue graphics, demo station screensavers…

…and lots and lots of obligatory swag:

Throughout the year, we produced branded, high quality interactive Demo videos for Sales Enablement:

May 2024 to Present:

➜ Elevated creative leadership for 60 marketers in a growth-focused B2B SaaS — resulting in thousands of quality assets annually (full funnel, 360-degree and omni-channel: Digital, Print, Brand, Growth, Demand, ABM)

➜ Managed interdisciplinary team of 7-8 creatives (design, video, motion, ops, freelancers) — resulting in lean, efficient, and impactful resourcing

➜ Redesigned corporate website resulted in +19.4% conversions, +8.8% engagement, +11.8% High Intent Captures (+2.8% rate), across 4.1% more visitors — via brand tone & visuals: layout, typography, graphics, data viz, diagrams, lllustrations, video, photography

➜ Delivered 500 growth marketing assets per quarter, resulting in +39% ROAS, +28% Branded Search, +15% Leads, +71% Opportunities

➜ 2024 “Illuminate” virtual conference: Developed creative approach, planning, and delivery of all materials: microsite, 18 videos, 500 ads or other digital promotional assets — resulting in strong brand awareness, high traffic, and new opportunities from engaging with market & customer base

➜ Envisioned & managed a realtime, phased brand design system evolution — resulting in elevation and cohesion across hundreds of assets

➜ Launched DAM Platform: saving thousands of hours per year in search time for Creative & Marketing via a centralized, single source of truth to organize, share, and leverage marketing assets & content — with a self-service design tool, resulting in 500% more production and 10x faster speed

➜ Launched self-serve, web-based video platform to scale production, increasing video volume by 150% and 5x faster speed to market

➜ Designed and built in-house video studio with self-serve capability — enabling agile production of panels, webinars, podcasts, demos

➜ Delivered dozens of videos annually at various quality tiers: Ad concepts, branded stories, social proof narratives, thought leadership

➜ Undertook major strategic initiatives: Brand Elevation: Storytelling, scalable Design Systems, new Art Direction, Creative Process, A/B Testing

➜ Paired our creative processes to enterprise tools & process, resulting in operational efficiency at scale (Asana, SLAs, SoPs, Self-Serve, DAM)