At Ethos, I oversaw brand & marketing creative for Broadcast TV, paid & organic social (LinkedIn, Facebook, Instagram), direct mail and email campaigns, digital display advertising, direct mail, lifecycle marketing, partnership marketing, and occasional branded web inititives.
➞ Directed and managed both visual and copywriting POV
➞ Developed multiple omni-channel concepts for 6 platforms: Broadcast TV, OTT video, Instagram, Facebook, TikTok, YouTube
➞ Oversaw production of tactical assets for 7 organic & paid marketing channels
➞ Hiring manager for 4 FT hires to add to initial team of 2
➞ Instituted new project management tools & remote collaboration techniques
➞ Worked alongside specialty agency partners and researched new options
